The Task Force Team

Yosi Sergant — Founder, TaskForce
Yosi Sergant has dedicated his career to engaging with the principle belief that, it is “through the lens of culture that we understand the world around us, and we can either shape that culture or allow it to shape us.”
Yosi has an extensive cross sector career with deep understanding of communications, public relations, brand management, marketing, community organizing and business development.
During the 2008 Presidential campaign, Sergant engaged artists in a vast viral movement, supporting then
candidate Senator Barack Obama, the most prominent of which is the now ubiquitous “HOPE poster” he
commissioned and ran with artist Shepard Fairey. Sergant, commissioned and supported thousands of
creative projects during the campaign with the intention of decentralizing endorsement to include people
who normally don’t participate in the election process.
Following the election, Sergant served in the White House Office of Public Engagement before accepting
an appointment as the Director of Communications for the National Endowment for the Arts.
In 2010, Sergant launched TaskForce , the premiere pro-social cultural organizing agency that engages
leaders of the creative community in strategic, high-impact initiatives designed to raise awareness and
build momentum for organizations tackling our world’s most pressing challenges. Sergant is considered by
many one of the premier voices and most prolific producers of strategic cultural organizing and has been
invited to speak at and consult with some of the most important foundations, universities, companies and
think tanks world-wide.

Leda Maliga — Executive Producer, TaskForce
Leda Maliga has produced everything from feature documentaries, TV shows and commercials to video games, websites, events, art installations and social media campaigns. She currently works at the intersection of art and social justice at TaskForce PR and as co-founder and leader of Artivists LA, a post-election grassroots organization to fight the Trump administration. She worked as VP of production at
Brave New Films where she co-developed the documentary series “This Brave Nation” as well as 100’s of short documentaries and oversaw the creation of a powerful online community. Leda has produced scripted shows for Comedy Central, and silly-fun reality shows like “The Surreal Life” and “The 70’s
House”. She has also paid the bills as a line and agency producer on commercials for brands like Lexus,
Haagen Dazs and Ralph Lauren.

Carolyn Sams — Director of Strategy
Carolyn has nearly 15 years of experience designing and leading high-impact campaigns. After a decade supporting organizations like Invisible Children, Participant Media, and GOOD Magazine, Carolyn started First Seating, an innovative consulting group that has helped organizations like Omaze, 100Kin10, and 826LA tackle strategic challenges through thoughtfully curated and collaborative workshops. She has spoken at SXSW, was mentored by Seth Godin, and has produced dozens of award-winning websites,short videos, and impact campaigns for partners like Starbucks, American Express, Google, and Sundance.

Sibyl O’Malley – Manager of Community Partnerships                                                 Prior to joining the Task Force team,Sibyl was the Senior Director of Advocacy and Communications for the California Alliance for Arts Education, a statewide organization that advocates for all public school students in our State to have access to arts education, She was responsible for developing programs and engagement strategies for district-based advocacy, including the Arts Now Campaign, which supports strategic arts planning and leadership training for local advocates. In 2012, she launched the Student Voices Campaign, which offers students a creative way to make their voices heard in their school district’s annual planning. Sibyl comes from a theater background; her plays have been produced at Celebration Theater, the Bootleg Theater and Son of Semele, in Los Angeles. She has taught playwriting to veterans and students in middle, high school and college.

Kim Flores, Digital Manager                                                                                                           Kim joins the Task Force team with extensive experience in digital and communications management. She has managed digital communications for the Movement Voter Project in Los Angeles, Shella Films/MeAction Network and Brave New Films in Culver City. Her experience includes management of all social media including facebook, twitter, instagram and You Tube as well as designing strategy.