Strategic Roadmap

Capitol ImpactThird Plateau








With support from an Outcomes Fund Grant from The William and Flora Hewlett Foundation, CREATE CA underwent a strategic planning process facilitated by Capitol Impact, LLC and Third Plateau Social Impact Strategies.

Over the six-month engagement, Capitol Impact and Third Plateau worked closely with the Create CA advisory team comprised of representatives from the California Department of Education (“CDE”), California County Superintendents Educational Services Association (“CCSESA”), California Arts Council (“CAC”), California Alliance for Arts Education (“CAAE”), and California Parents and Teachers Association (“PTA”).

This Strategic Roadmap, grounded in the work of the Joint Arts Education Task Force, is intended to serve as a roadmap for Create CA and its members to catalyze arts education advocacy in California. Ten Recommendations were delivered in the form of a Strategic Roadmap addressing five specific strategies. Read entire Strategic Roadmap


     1. Redefine and Restructure

          Recommendation #1: Define Create CA as an independent coalition charged with ongoing convening of the California arts education community, coordinating action among the members of the coalition, and broadly marketing arts education advocacy to the greater public.

          Recommendation #2: Restructure Create CA to best serve this new direction.

      2. Serve as a Convener

        Recommendation #3: Maintain and expand a strategic coalition and implement a high quality internal communications strategy.

        Recommendation #4: Organize arts education convenings.

     3. Serve as a Coordinator

        Recommendation #5: Establish a short-term agenda focused on embedding arts education into preexisting initiatives.

Recommendation #6: Develop a long-term advocacy agenda focused on the broader vision articulated in the Blueprint.

     4. Build Public Will

        Recommendation #7: Develop and implement an external communications strategy.

     5. Operate Strategically

       Recommendation #8: Develop metrics to gauge success.

       Recommendation #9: Commit to sustainability.

       Recommendation #10: Establish a two-year gut check.